Howard the Lion

Meet Howard the Coward Lion – The Eco Tough Toy with Courage (Well… Sort Of!)

Why Howard the Coward Lion? Because he’s got heart, humour, and a mane that’s almost as fabulous as Glinda’s gown! Inspired by everyone’s favourite Wizard of Oz sidekick (and because, let’s face it, the name rhymed), Howard is here to bring courage, comedy, and eco-friendly playtime to your pup’s toy box.

Howard isn’t just a pretty (slightly terrified) face – he’s tough, sustainable, and built for brave adventures. Crafted from 100% natural cotton fibres, compacted using just water and pressure (no witchy potions or plastic nonsense), and finished with a soft suede outer layer, this lion’s got more structure than the Emerald City itself. 

Is your dog a serial chewer or drama king? Howard’s compacted cotton core makes him far more durable than ordinary soft toys, meaning hours of tail-wagging fun (and possibly a few courage-building pep talks along the way). Plus, his tough fibres help naturally clean teeth while your pup plays.

And when the playtime tornado passes, you can rest easy knowing Howard the Coward Lion is recyclable and compostable – making him a safer, greener alternative to plastic or rubber dog toys. Because even a cowardly lion deserves an eco-friendly ending!

Dimensions: 17cm x 19cm x 2cm

✨ Because as the Wizard said... “You’ve always had the courage, my dear – you just needed the right toy!” ✨

(We recommend supervising your pup during play – if any small pieces come loose, remove them to prevent a choking hazard. Howard’s brave, but not invincible!)

Treats:

• Not for human consumption
• Provide fresh water for your pet at all times
• Use by the sell-by date or within 12 months of purchase
• Some of our products contain peanuts. We cannot guarantee that our peanut-free products have not come into contact with products that do contain peanuts.
• Treats should be stored in a dry cool place away from sunlight.
• The treats sold on our website are a complementary food to be given in moderation alongside a balanced diet.
• It is the owner’s responsibility to check the pet food descriptions for each product before giving it to their pet including the advised age.

Toys:

• Our toys are for play only and are not a food product.
• Pets should always be supervised when playing with toys.
• Remove if your dog tries to swallow a piece or chunks.
• No toy is indestructible.

Grooming products:

• Not for human use
• Use by the sell-by date or within 12 months of purchase
• Grooming products should be stored in a dry cool place away from sunlight.
• It is the owner’s responsibility to check the product descriptions for each product before using it on their pet including the advised age.

Product descriptions & categories:

Production descriptions, categories and subcategories are correct to the best of our knowledge. Please check products and the information on the packaging carefully before giving them to your pet or using them on your pet. If you have any questions please do not hesitate to contact us.